Here is everything for getting your new website live: your plan, the few things we will need from you, how we will handle your domain, and the steps from here to launch. This page is your reference through onboarding.
Your plan starts with the foundation that every site needs: a fast, secure, professionally built and maintained website. Everything beyond that is a la carte, so you only pay for what moves the needle for Steel Specialties.
Each is a clear monthly line you can add or drop anytime. Nothing here is required; these are the levers we can pull when you are ready to push for more leads.
Google Business Profile, local citations, and on-page targeting for your service-area cities.
Real quote requests routed to your team with an admin inbox, not just an email form.
Show your work. Self-serve adding of projects and capabilities pages.
A smart greeter that answers basics and captures the lead around the clock.
Trained on your real services, specs, certs, and capacity so it answers detailed GC and architect questions.
Ongoing content, technical SEO, and authority building to rank for the work you want.
Automated review requests and monitoring across the sites that matter.
Drip and nurture campaigns to stay in front of past and prospective customers.
A live view of leads and traffic with a recurring summary.
We plan, launch, and optimize Google and Meta ads. *or 20% of ad spend, whichever is greater.
One easy win to flag now: a real photo shoot of the shop, the robotic welder running, and a couple of finished installs. Your current site has only two usable photos. New photography is a pass-through cost (it is yours, plus a small management fee) and it is what makes the new site really land.
Third-party costs (ad spend, premium platforms, photo shoots) are always quoted and approved in writing before we spend anything. They are never baked into your monthly fee.
A short list. Most of this we can capture on one call. It lets us finalize your agreement, build the site around the real Steel Specialties, and route your leads to the right place.
To launch your new site and keep it fast and secure, we would like to manage your domain's DNS through our Cloudflare account. You keep full ownership of the domain; we only manage where it points.
Before anything changes, we copy every existing DNS record, especially your email (MX) records, so your email keeps working without interruption.
Cloudflare gives us two nameservers. They get set at your registrar (wherever the domain is registered). This is the one step that needs your registrar login, or you can make the change yourself with the two values we send.
Changes take 24 to 48 hours to propagate. We time the switch from your old site to the new one so there is no downtime.
The domain registration never leaves your name. If you ever move on, we hand back your original settings and you point it wherever you like.